A curious review of this book by new book James McQuivey appeared in the WSJ this week. Here’s the link: http://tinyurl.com/buxeqpt. It seems that the story centers on the idea that the availability of information and ability to disseminate it easily is going to eventually topple big corporations, because you don’t need to physically assemble large groups of people to get big things done.
After reading the article, I looked for the copyright date on the book, because this seems like pretty old news to us. For years now, the most interesting things in our business have emerged from a few hard-working people connected by laptops, rather than conference rooms full of corporate posers and talkaholics who confuse activity with accomplishment. We have passed the point where we even designate certain types of communication as “digital”, because the whole civilized world is “d” now. If you don’t believe this, think about how long it’s been since you received anything truly earth-shattering in the US Mail. (The IRS notwithstanding.) When every other grandmother has a Facebook page, you have long crossed the great divide.
On second thought, maybe there is a market for the book: The advertisers who are still paying BDAs extra for ho-hum work.